Low approval can reflect weak connections, relevance or willingness. Approved requests that never become introductions may need clearer notes and ownership. Introductions without meetings may reflect recipient interest or timing. Meetings without opportunities may reveal fit or qualification problems.
Research a specific target, confirm the relationship and explain recipient value. Provide an editable note and proportionate follow-up. Work through customer and partner owners where appropriate.
Avoid unresolved customer issues and repeated asks to the same people. Monitor concentration and give connectors control over frequency and participation. A lack of suitable coverage is a real constraint, not employee or customer failure.
Track requests, approvals, delivered introductions, held meetings, accepted opportunities and wins. Record costs and qualitative feedback.
Orbb's Referral Agent supports the research and operating work behind a referral motion. It should address a diagnosed gap rather than promising that automation, rewards or a bigger graph can make every programme succeed.