Review CRM relationships, customer and partner contacts, employee experience and LinkedIn shared connections. TeamLink on eligible Sales Navigator plans can extend visibility across participating teammates.
Engineers, customer leaders, executives and advisors may have relevant former-colleague relationships. Examine teams and dates rather than assuming shared employment proves familiarity.
Ask the proposed connector whether they know the target, how current the relationship is and whether an introduction is appropriate. Accept corrections and declines.
A contact inside the account may offer useful context without knowing the buyer you need. Keep that distinction visible.
Record target, connector, evidence, owner and next step. Supply a relevant note and coordinate follow-up. Prevent duplicate requests from different reps.
Orbb can help research and activate these networks. Evaluate connector-confirmed access and completed introductions rather than the number of employees or account contacts found. Where no credible route exists, use honest relationship building instead of inventing warmth.