Confirm current role, responsibilities and public priorities. Identify whether the CRO owns the problem or whether a sales, marketing or operations leader would be the better first conversation.
Research former colleagues, customer connections, operating advisors and publicly documented board relationships. Rank potential routes by relevant evidence and confirmed willingness, not by the connector's seniority alone.
A shared employer or investor is a starting point for checking, not proof that a personal relationship exists.
Explain the buyer problem, why you believe the conversation is relevant and the small next step you want. Provide a note the connector can edit. They may prefer to ask the CRO first rather than send a direct introduction.
Coordinate with the account team, reply promptly and qualify the opportunity. Respect a decline or lack of interest.
Orbb supports researching influential people and coordinating appropriate introductions. Its contribution is the evidence and execution behind a credible route, not a promise that every CRO will take a meeting.