It connects people and organisations using evidence such as authorised interactions, recorded relationships, career history and connector feedback. Providers differ in data sources and processing methods.
A team may need to know who can help reach a relevant executive, which stakeholders matter at an account or how a customer network could support useful introductions. These are practical business questions, not reasons to collect connections for their own sake.
Two people sharing an employer may never have met. Frequent communication may reflect a project rather than personal trust. A strong relationship may still be unsuitable for a commercial ask.
Good research distinguishes facts, hypotheses and confirmed connections, with source dates and correction options.
Validate the route, get approval, supply a note, coordinate follow-up and record the resulting conversation. Some tools support this workflow; services can also help operate it.
Orbb applies relationship intelligence to GTM through relationship-led research and agent execution. The value to assess is useful access and completed work, not merely a large visual network.