Include request volume, approvals, introductions delivered and meetings held. Explain where conversion changed and whether connector capacity is sustainable.
Report sourced and influenced opportunities separately, with dates and definitions. Include closed-won outcomes and sales-cycle context. Avoid double-counting one deal across several motions.
Use total fees and internal cost. Present observed cohort results and labelled forecasts. Relationship-selected accounts may differ from other accounts, so a higher win rate does not automatically prove causal lift.
Explain whether to expand, adjust or stop a defined programme and what evidence supports that recommendation. A large graph or pipeline headline is not enough.
Orbb can support the relationship-led workflow and agreed reporting. Keep the service's contribution distinct from sales execution and the buyer's broader process so board reporting remains useful and defensible.