All answers
Buying and evaluation

Should B2B customer introductions use financial incentives?

Financial incentives can suit some referral programmes, but are not automatically appropriate for executive introductions. Evaluate customer policies, professional expectations, disclosure and the value of the underlying request. Useful targeting and easy execution often matter as much as rewards; an incentive does not make a weak relationship or irrelevant introduction commercially valuable.
October 8, 2026

Separate programme types

A broad customer acquisition programme may use transparent rewards. A personal executive introduction may rely on professional relevance and goodwill. An employee programme may follow internal recognition or compensation rules. Do not apply one model to every connector.

Check the constraints

Customers or recipients may have policies on gifts, referral compensation or conflicts. Regulated and public-sector contexts can require particular scrutiny. Review applicable rules before offering payment rather than assuming a universal permitted reward.

Fix the workflow first

Bring a relevant target, validate the connection and provide a concise note. If requests fail because the recipient has no need, a larger incentive may simply generate unsuitable referrals.

Evaluate quality and experience

Track qualification, recipient feedback and connector participation as well as volume. Make reward terms clear and avoid implying an independent recommendation where a material incentive is involved.

Orbb's relationship-led approach should be evaluated on appropriate research and execution. Confirm any incentive component separately; it is not a substitute for trusted, willing participation.

Related questions

Orbb researches the relationships your company already has — across customers, employees, investors and partners — then runs the introduction end to end, from finding the path to the meeting in the calendar.
See it on your own accounts