Ask what happens if the buyer does nothing, which risks they associate with change and what would justify prioritising the project. Do not assume lack of action means they failed to understand your pitch.
Use evidence appropriate to the account and be explicit about uncertainty. Discuss implementation, operational effort and the limitations of your offer. Avoid invented savings or deadlines.
Work with the champion to include those who own the outcome and change effort. A relevant customer reference may help explain practical experience without replacing the buyer's own analysis.
If the timing or value is insufficient, agree when a reassessment would be useful and remove unsupported forecast assumptions. Repeated executive escalations may damage a legitimate future relationship.
Orbb can support research and appropriate access to stakeholders. It helps the team have the right conversations; it does not eliminate a rational decision to defer.