Identify likely buyers, evaluators and influential stakeholders. Review connections across employees, customers, investors, advisors and partners. Validate professional overlaps before treating them as available introductions.
One tier can contain strong-fit accounts with a relevant, willing connector. Another can contain strong-fit accounts needing new access. Keep lower-fit but easy-to-reach accounts separate rather than letting familiarity dominate.
The exact scoring method should reflect your strategy and be tested against results.
For a usable path, agree who requests the introduction, which note is supplied and who follows up. For an unconnected account, choose targeted research, outreach or a relevant event.
Track delivered introductions, held qualified meetings and accepted opportunities. Record connector workload and why proposed paths failed.
Orbb can help with relationship research and activation. Its value is not merely moving familiar names to the top of a list, but identifying and executing suitable routes into accounts worth pursuing.