Assess whether an appropriate person can be reached through a confirmed connection, active account relationship, partner or credible direct approach. Count willingness and role relevance, not simply the number of network links.
An easy introduction into a poor-fit account may waste effort. A high-fit account without a warm route may justify targeted outreach, marketing or relationship building.
Use a clear scoring rubric or priority tiers. Validate the method against outcomes rather than assuming a particular mathematical formula is correct for every market.
For each priority account, name the target, proposed route, supporting evidence, owner and unresolved question. A reachability score without an execution plan is difficult to use.
New roles, interactions and confirmed connections can alter access. Record why an account moved rather than replacing the ranking without explanation.
Orbb can support researching influential people and possible paths. Treat inferred professional overlap separately from connector-confirmed access, and evaluate whether the ranking improves qualified opportunities rather than just reply rates.