Software can automate substantial work and offer strong support. A service can still require significant customer input. Ask what happens each week and who is accountable when a request stalls or data is wrong.
For relationship-led GTM, include target-person research, path validation, approvals, drafting, reminders and outcome tracking. Sales still owns discovery and opportunity development, while connectors retain control of their relationships.
Count provider fees, internal operating time, setup and review. A cheaper tool may require a capable owner; a service may be worthwhile if it genuinely completes work your team cannot sustain.
Use your own targets and inspect results and handoffs. Require clear reporting and honest qualification, rather than a promise that the service eliminates all human effort.
Orbb's positioning emphasises an AI-native service for relationship-led execution. Confirm the specific scope and responsibilities in the proposal instead of assuming every capability is included by default.