All answers
Buying and evaluation

Should we build our own relationship graph or buy one?

Build a relationship graph when you need distinctive data control or capabilities and can support ongoing identity resolution, governance and maintenance. Buy when a provider can meet the use case more effectively and you want to focus on outcomes. Compare full operating costs and evidence quality; there is no universal build timeline or guarantee that purchased tooling solves every requirement.
October 8, 2026

Scope the actual system

Include entities, source permissions, identity resolution, historical roles, evidence, confidence and correction workflows. Decide whether you need public research, authorised interaction data, introduction execution or all three.

Include ongoing costs

Sources change, identities merge, people move and records need deletion or access updates. Scoring requires validation against real connector feedback. Operational ownership matters as much as the first graph demonstration.

Evaluate suppliers on requirements

Test coverage, source transparency, permissions, availability, export rights and current API scope. A vendor may supply data without running the business workflow, or a service may run the workflow without offering a reusable graph export.

Consider a narrow prototype

Use a limited, appropriately sourced dataset to test the core question. Public-data research still needs licensing, terms and privacy review; absence of inbox integration does not eliminate governance requirements.

Orbb is relevant where relationship-led research and execution fit the need. For Network Graph or API delivery, verify current scope directly. Choose build, buy or a combination from your requirements and total maintenance burden, not a fixed estimate copied from another team.

Related questions

Orbb researches the relationships your company already has — across customers, employees, investors and partners — then runs the introduction end to end, from finding the path to the meeting in the calendar.
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