Record which accounts fit, which people matter, why introductions were relevant and what happened after they arrived. Separate the founder's unique credibility from process steps someone else can run.
Research suitable paths across employees, customers, advisors and partners. Validate each proposed relationship. Assign the customer owner, partner manager or relevant leader to sensitive asks.
Give a programme owner responsibility for research, notes, reminders and reporting. Keep the founder involved only where their participation is genuinely needed. Use a clear handoff to the rep who will qualify the buyer conversation.
Track request completion, held meetings and accepted opportunities by source. Watch whether the programme still depends on a few people and whether they are becoming overused.
Orbb's Referral Agent can help run the relationship-led work consistently. Evaluate it on the completed workflow and the amount of founder coordination it genuinely reduces, without presenting every personal relationship as an organisation-wide asset available for unrestricted use.