It helps identify functions, possible owners and reporting relationships. Public org information can be incomplete or stale, so record sources and confirm important details.
Include budget authority, technical credibility, informal coordination and relevant advisors. Record whose opinion matters for the specific problem and what evidence supports that view.
A former colleague may be a trusted professional contact without influencing this purchase. Conversely, a less senior evaluator may be decisive because they own a required technical review.
Knowing who matters does not establish that you can reach them. Identify possible connectors and validate their familiarity and willingness.
For each person, record the relevant concern, current engagement, relationship owner and next step. Coordinate with the champion rather than using the map to secretly bypass them.
Orbb can support research into relevant people and professional paths. The map should make uncertainty visible and improve the account team's judgement, not present hidden decision-making as something inferred with certainty from public data.