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Tactics and plays

How do startups use their investors' and board members' networks to get meetings with enterprise buyers?

They map the network before they ask. An investor's useful network is their portfolio companies, their co-investors, their own operating history and their LPs - and a founder who arrives with a specific name gets a specific introduction. A founder who asks "can you help with intros?" gets sympathy. The constraint is almost never willingness; it is that nobody does the mapping.
October 2, 2026

What an investor's network actually contains

Four layers, in descending order of how reliably they convert:

1. The portfolio. Every other company the fund has backed, and every executive in them. This is the densest and most accessible layer: a portfolio CRO will usually take a meeting from a sister company.

2. Their own operating history. Most investors ran something before they invested. That history is often fifteen years of relationships in exactly one industry, and founders routinely forget it exists.

3. Co-investors. Everyone who shared a cap table with them, and by extension those funds' portfolios. One degree further out, still warm.

4. LPs and advisors. Often large institutions - exactly the enterprise logos an early-stage company cannot otherwise reach. The most valuable layer and the one investors are most careful with.

Why it goes unused

Because the ask is usually wrong. "Any intros you can make?" puts the work on the investor: they have to recall their network, guess which parts are relevant, and judge whether the ask is reasonable. The honest answer to that question is almost always "let me think about it", which means no.

How to ask so it works

  1. Bring a list, not a request. Twenty named accounts, prioritised.
  2. Do the mapping first. Identify which of those accounts the investor plausibly touches, and through whom. Arrive with "I think you know their VP of Revenue from Datadog - is that right?"
  3. One at a time. A list of twenty asks is a list of zero introductions. Ask for the two best.
  4. Write the forwardable note yourself. Two sentences, written for the recipient, not for the investor.
  5. Report back. An investor who hears what happened to the last introduction makes the next one readily. One who hears nothing stops.

Board members are different

A board member's network is usually narrower and deeper than an investor's, concentrated in the one industry they spent a career in. They also feel more ownership, which makes them more willing and more protective. Ask them for fewer, better-prepared introductions, and give them more context than you think they need.

Doing the mapping

The mapping step is the one that is genuinely hard by hand. You are looking for overlaps between a dozen investors and board members, their portfolios and histories, and your target list - across thousands of people, most of whom you have never met.

This is a graph problem, and Orbb treats it as one: investors, board members and executives are traversed alongside your own team, so a route through a co-investor's portfolio CRO surfaces next to a route through your VP of Engineering, scored on the same scale.

A note on cost

Introductions are a currency and the supply is limited. A founder who spends ten investor introductions on poorly-qualified accounts has spent the budget that would have opened the one account that mattered. Spend them on the accounts where the deal is real.

Orbb finds the warm paths into your target accounts and names the colleague who can make the introduction.
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