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Tactics and plays

How do startups use their investors' and board members' networks to get meetings with enterprise buyers?

Startups can use investor and board networks by researching specific buyer targets, identifying plausible professional paths and asking for a small number of relevant introductions. Confirm the investor's actual relationship and willingness. Portfolio membership or a board affiliation can suggest access, but neither proves familiarity with the person responsible for buying your product.
October 8, 2026

Bring a researched request

Name the account and person, explain the buyer problem and show why the investor may have a connection. Relevant sources include current board roles, operating history and professional relationships the investor confirms.

Do not assume access to every portfolio company or limited partner. Some relationships are sensitive or unsuitable for commercial introductions.

Make the introduction easy

Provide a brief editable note and a clear next step. Ask whether the investor prefers to seek the recipient's permission first. Keep requests focused and respectful of the investor's own priorities.

Own the work afterwards

Track approved requests, introductions sent, responses, held meetings and accepted opportunities. Follow up proportionately and send appropriate outcome updates to the connector.

An investor introduction may create access without creating a buying project. Apply the same qualification discipline you use elsewhere.

Orbb can support target-person research and coordination across investor and advisor networks. The investor retains control over whether and how to make each introduction; a data graph should not imply that their reputation is an unlimited sales resource.

Related questions

Orbb researches the relationships your company already has — across customers, employees, investors and partners — then runs the introduction end to end, from finding the path to the meeting in the calendar.
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