Choose a segment the team can research and serve well. Prioritise fit, current need, timing and a practical route to a relevant person. Avoid treating a large account as automatically valuable or an easy introduction as automatically qualified.
Look for suitable introductions through customers, employees, advisors and partners. Confirm the connection, explain the recipient's potential benefit and give the connector an editable note. Protect capacity by limiting repeated requests.
Use automation or services for research, task coordination and reporting where the output can be checked. Keep people responsible for judgement, buyer conversations and exceptions.
Track held qualified meetings, accepted opportunities and progression, alongside internal time and cost. Analyse results by segment and motion so limited capacity goes to approaches that produce useful outcomes.
Orbb can support relationship-led research and execution when these activities compete with selling time. A small team still needs a clear owner for discovery and account development after the introduction arrives.