Use LinkedIn shared connections and eligible TeamLink features, existing customer and employee relationships, former colleagues and publicly documented professional affiliations. Research both the executive and people around them who may offer relevant context.
For each path, record the proposed connector, relationship type, supporting source, date and unresolved question. Separate confirmed personal familiarity from an inferred overlap.
A shared school, employer or investor can suggest research, but cannot establish whether someone would make an introduction.
Explain the buyer problem and why the executive is relevant. Ask whether the connector knows them well enough and whether the approach is appropriate. Give them an easy decline option and an editable note.
A less senior connector with recent relevant experience may be better than a famous name with a weak connection. Sometimes an introduction to an evaluator is more useful than reaching the CEO.
Orbb supports research and activation of these paths. Evaluate the evidence and completed workflow, rather than treating a network connection as guaranteed access.