Buying and evaluation

Does relationship intelligence tell me when to act, or do I have to go looking?

Both exist and the difference decides adoption. A pull tool answers when a rep opens it and asks. A push tool notices that a champion changed jobs, or a dormant account just got a warm path, and tells someone. Most products do pull well and push badly, so ask which events actually trigger a notification and where it lands.

October 2, 2026

Why pull-only quietly fails

A pull-only tool requires a rep to remember it exists, at the moment they need it, and choose to open another tab. That happens in week one. By week six the tool is a line item nobody opens.

This is the commonest way a good product in this category dies. The data was fine; nobody looked at it.

The events worth being pushed

Event	Why it needs to interrupt someone
A champion changes employer	The window is the first ninety days and then it closes
A new path appears into an open deal	Someone just joined, or a colleague just met them
A stalled deal gains a second route	The reason the deal stalled may have just gone away
A target account becomes reachable	It was cold yesterday and is not today
A closed-lost account changes its buying committee	The person who said no has gone

Each of these is an event your graph can see and a rep cannot.

Where the notification should land

Not in the tool. The useful destinations are the places people already are:

The CRM record, so it is visible without a decision.
Slack or Teams, which is where the person who holds the relationship actually works - and is often not a salesperson.
The sequencer, so the warm path alters the sequence rather than sitting next to it.
An AI assistant, if your team works that way.

Orbb connects to Slack, Teams, Outreach, Salesforce and HubSpot, and exposes the graph through an MCP server so an assistant can be asked directly.

Questions for the demo

Name the triggers. Not "we have alerts" - which specific events fire one?
Who gets it? The account owner, or the colleague who actually holds the relationship? Those are usually different people, and sending it to the wrong one wastes the signal.
Can it reach someone outside the sales team? The strongest relationship is frequently held by an engineer or a founder who will never log into a sales tool.
What stops it becoming noise? A tool that fires on everything gets muted, which is pull with extra steps.

The honest position

Push is harder to build and easier to get wrong. A product that is excellent at pull and honest about having little push is a reasonable purchase - if you pair it with a human process, such as a weekly review of new paths on open deals.

What does not work is buying a pull tool while expecting push behaviour, then concluding six months later that relationship intelligence does not work.