A contact moving into a target account, a new relevant interaction or a confirmed introduction opportunity can justify an alert. Define relevance and suppression rules so ordinary activity does not overwhelm the team.
Before outreach, a meeting or an account review, ask who matters, who may know them and which route is appropriate. On-demand research can examine people and influence paths that no predefined alert covers.
The output should identify the target, proposed connector, evidence, confidence and next step. Someone must confirm the relationship, approve the approach and own follow-up.
Ask a vendor to demonstrate these steps in the workflow your team actually uses. Verify current delivery channels and permissions; a claimed integration may provide data access without operational execution.
Orbb is relevant when you want relationship-led research to become completed work. The buying question is not simply whether the system pushes or pulls, but whether the right people receive actionable requests and whether those requests reach an outcome.