Review whether reps can identify suitable accounts, reach relevant people, hold qualified meetings and advance opportunities. Examine results by segment and channel rather than averaging the whole team.
If the motion works and the team cannot cover demand, hiring may be justified. If the same failure repeats across reps, investigate the process before scaling it.
Better account selection, research, customer introductions, partner co-selling and focused events can change access without adding another full-time rep. Automation or a managed service may reduce coordination work, but still needs a clear scope and internal ownership.
Hiring costs include recruitment, management, enablement and time before productive selling. Compare these with provider fees and the internal effort a service still requires.
Track accepted opportunities and progression, not just additional activity. A new rep can create more messages while inheriting the same weak conversion.
Orbb is relevant where existing relationships could improve account access and your team needs help activating them. It does not remove the need for salespeople to qualify and develop the resulting opportunities.