For introductions, track requests, connector approvals, introductions delivered, buyer responses and meetings held. For cold outreach, track equivalent prospect-level outcomes rather than comparing a connector's approval with an email reply.
Apply the same qualification standard after the meeting.
Compare similar accounts, roles, deal sizes and periods. Warm opportunities are often selected because they already have better fit or stronger relationships, so raw differences do not prove the channel caused the improvement.
Use sufficiently mature cohorts for win rates and sales-cycle analysis. Include research, connector coordination and follow-up time in the economics.
A trusted connector may help a message receive attention or establish initial credibility. That does not create budget or a business problem. An introduction with a vague purpose can still fail.
Orbb is relevant to identifying and executing appropriate introduction paths. Assess it against your baseline without promising a fixed lift from every warm connection. Publish observed results with their cohort, period and definitions, and avoid turning one customer's experience into a market benchmark.