Identify priority accounts and people, then review relevant connections across founders, employees, customers and advisors. Ask potential connectors to confirm relationships. Track requests and outcomes in a shared system.
This establishes whether the market has useful coverage and where the manual process breaks down.
A platform can help when networks are difficult to search, relationships are scattered across systems or new information changes priorities frequently. A managed service can help when the team finds paths but cannot complete requests and follow-up consistently.
Neither fixes a weak offer or an unsuitable account list.
Compare connector-confirmed access, introductions delivered, held qualified meetings and internal time. Include setup and security work in cost. Ask what happens when the founder is unavailable or the main connector declines.
Orbb can be relevant even for a small team if valuable relationships exist and execution is the constraint. It may be unnecessary where a simple owner-led process already works well. Choose based on demonstrated value rather than a minimum headcount rule.