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Tactics and plays

How do I handle conflicting priorities inside a buying committee?

Handle buying-committee conflict by understanding each stakeholder's outcome, constraints and role, then helping the buyer clarify trade-offs. Do not assume dissent is a blocker to bypass. Relevant peer or technical conversations can inform the decision, but broader relationship access should support honest alignment rather than pressure people into agreement.
October 8, 2026

Understand the disagreement

Separate different business priorities, risk concerns and misunderstanding. Ask the champion how decisions are made and which stakeholders need to participate.

Build a shared view

Summarise the problem, evidence, options and unresolved trade-offs accurately. A technical benefit may have an operational cost another team is right to question.

Involve suitable people

Offer the appropriate evaluator a focused discussion or relevant reference. Research professional paths where needed and validate them. Coordinate new engagement with the account team rather than surprising the champion.

Agree a next step

The outcome may be additional testing, a revised scope or a decision to defer. Keep the opportunity and forecast aligned with what the buyer actually agreed.

Orbb can support people research and suitable introductions. Its contribution is helping the team have the right conversations, not claiming that connection strength can resolve every commercial disagreement.

Related questions

Orbb researches the relationships your company already has — across customers, employees, investors and partners — then runs the introduction end to end, from finding the path to the meeting in the calendar.
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