Include subscription or service fees, data charges, setup, security review, employee communication, training and the time needed to approve requests and handle resulting conversations.
For a managed service, specify which research, drafting, coordination and reporting tasks are included. For software, budget the internal person who will operate the motion.
Estimate approved requests, delivered introductions, held meetings, accepted opportunities and eventual wins separately. Use your own observed conversion rates where available and label assumptions elsewhere.
Do not value every possible relationship as a future meeting. Some connectors will decline, some introductions will not receive a reply and some meetings will not reveal a buying need.
Agree pilot scope, success definitions, reporting and the decision date. Clarify minimum term, renewal, cancellation, usage caps and any performance-based payment rules.
Orbb pricing should come from a current proposal for your use case. Do not infer it from another customer's engagement or assume a particular pricing model is standard.
The useful year-one budget shows both financial cost and what your team must still do to turn an introduction into revenue.