| Option | Useful when | Check before committing |
|---|---|---|
| SDR or account team | Guests already have active sales relationships | Capacity and continuity after the event |
| Invitation agency | You need recruitment expertise or access in a new market | Audience sources, qualification and guarantees |
| AI-assisted service | Research and invitation coordination are the bottleneck | Approval rules and who owns follow-up |
Some agencies bring established executive communities or relevant relationships. Evaluate those directly rather than assuming every agency sends cold email.
Use a customer or colleague's invitation where a genuine relationship exists and the person agrees. Use the account owner for live opportunities. Apply carefully targeted outreach to remaining guests. Keep one invitation owner per person so an executive does not receive competing asks.
Define acceptable accounts, roles and seniority before recruitment starts. Track invited guests, acceptances, actual attendance and relevant post-event conversations. Compare total cost per suitable attendee and qualified opportunity, including internal time.
Orbb's Events Agent focuses on relationship-led guest research and invitation execution. Confirm the agreed scope: an invitation service does not automatically include venue management, catering or ownership of every sales follow-up.