Identify the likely problem, evidence of relevance and questions that still need validation. Do not infer a buying project solely from hiring or company growth.
Map responsibilities, decision roles, professional histories and possible influence. Include useful stakeholders without automatically preferring the highest titles.
Look for customers, colleagues, advisors and partners who may offer context or an appropriate introduction. Keep shared affiliations distinct from confirmed relationships.
Name the target, why they matter, supporting evidence, proposed route, confidence and next validation step. Record the owner so research becomes work rather than another document.
Orbb is relevant when people-focused research should lead to relationship-led execution. For Network Graph delivery, verify current scope. Evaluate whether the research improves qualified conversations and decisions, not merely whether it adds more fields to a contact record.